Some examples of how record labels can get their artists out there are:
- Social Media e.g. twitter/facebook
- Posters and other forms of above the line advertising
- Television appearances and other forms of below the line advertising
- Celebrity endorsements
- Their official website
- Youtube adverts
- Television adverts
- Guest appearances
- Competitions for example on radio stations
Interesting facts I learnt from the lesson:
- That contrary to popular belief, contracts worth a certain amount of money are not necessarily mutually beneficial, as countless artists never end up making a profit. To make a profit, they have to pay back the music industry.
- Many artists are not given the opportunity to flourish as they are dropped after an unsuccessful debut.
- The music industry feeds into the publishing industry. The music industry constructs an image for their artist (including clothing and personality) and newspapers set out to destroy this image with bad publicity.
- We were also encouraged not to ignore the over 50s in our target market. They would be very aware of what their children are listening to just by having it played around the house. They are also one of the larger demographics and the ones who saw the rise of music videos and the music industry as a whole. They are also technological immigrants so are more likely to buy music.
- We were encouraged not to rely too heavily on young people as our target market as they are the least likely to pay for their music.
